We have addressed it before, but lest you forget Search Engine Optimization (SEO) is the way one achieves a “high ranking” on Google and thus drives people (aka, new customers, clients, evangelists) to your website. (Feel free to click and review our three-part series from White Hot Marketing!)

In my book, one of the “masters” of putting this art into layman’s terms is Michiel Gaasterland, founder & director at we do communications. In a recent post, he addresses the concept of “Long Tail SEO,” which sounds a little intimidating, but Michiel puts it in perspective, starting with this graphic illustration found in the link below.

So, for your reading pleasure, “Loving the Long Tail: Optimising Your Website or Blog for Keyword Phrases” … Good guidance with which to start this week filled with crisp, fall temps here in the midwest, trees turning, leaves falling … makes one feel like ANYTHING is POSSIBLE!